Chery Riich: Chery’s luxury brand soon to be released

According to Chery’s blueprints, the Chery Riich brand will rival Audi and will also follow Audi’s model series to include sedan, hatchback, crossover and SUV models. The Riich car models to be launched this year may be priced between 100,000 yuan ($14,700) and 200,000 yuan. These luxury cars are expected to have Chinese officials as the target consumers.

source: cheryglobal.com

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