Chery’s luxury brand: Chery Riich is ready

Xinhua said yesterday that Chery is set to release its luxury car brand Riich (Ruiqi) on March 18, with six models to go on sale in the high-end auto market.

Chery Riich was said to have much in common with Bentley, like logo, especially featuring the renowned Bentley wing signature design for a dapper and refined look. This design is shared by other luxury brands as well, such as Chrysler and Aston Martin. In the middle of the Chery luxury-brand’s wing-like logo is a letter “R” (of Riich), just as the “B” of Bentley.

source: xinhua / gasgoo

Tags: Bently, Chery Luxury Brand, Chery Luxury Car, Chery Riich, Chery Ruiqi More posts from Chery:

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