As one of China’s own-brand automakers, Geely Automobile has produced a large number of economy cars as its main products for many years. However, after Geely implemented the multi-brand development strategy, its “Imperial”(Di Hao) brand will be the main high-end products, to assume the important task of enhancing brand value. Imperial brand will also offer many products in the future, including a high-end SUV. It is an auspicious Imperial SUV, code-named EX825. It will be officially put into production next year and will debut at the Shanghai auto show.