Chery’s luxury brand: Chery Riich is ready
by
Chief Editor on
Mar 12th, 2009 at
9:36 am /
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Xinhua said yesterday that Chery is set to release its luxury car brand Riich (Ruiqi) on March 18, with six models to go on sale in the high-end auto market.
Chery Riich was said to have much in common with Bentley, like logo, especially featuring the renowned Bentley wing signature design for a dapper and refined look. This design is shared by other luxury brands as well, such as Chrysler and Aston Martin. In the middle of the Chery luxury-brand’s wing-like logo is a letter “R” (of Riich), just as the “B” of Bentley.
