China Car Fans » Chery Luxury Car http://www.chinacarfans.com WE OBSISSEVELY COVER THE CHINESE AUTO INDUSTRY Mon, 07 Sep 2009 07:03:43 +0000 en hourly 1 http://wordpress.org/?v=3.0 Chery’s luxury brand: Chery Riich is ready http://www.chinacarfans.com/2009/03/12/cherys-luxury-brand-chery-riich-is-ready/ http://www.chinacarfans.com/2009/03/12/cherys-luxury-brand-chery-riich-is-ready/#comments Thu, 12 Mar 2009 01:36:58 +0000 Chief Editor http://www.chinacarfans.com/?p=485 228 h=x chery riich Cherys luxury brand: Chery Riich is ready

Xinhua said yesterday that Chery is set to release its luxury car brand Riich (Ruiqi) on March 18, with six models to go on sale in the high-end auto market.

Chery Riich was said to have much in common with Bentley, like logo, especially featuring the renowned Bentley wing signature design for a dapper and refined look. This design is shared by other luxury brands as well, such as Chrysler and Aston Martin. In the middle of the Chery luxury-brand’s wing-like logo is a letter “R” (of Riich), just as the “B” of Bentley.

source: xinhua / gasgoo

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