Chery is entering the 4-brand times

As the flagship of all Chinese automakers, Chery have passed its 11th year, and Chery cars had become the first choice of many Chinese people. But to our regret, Chery do not have any high-end brands before. Status changes from March 19th, Chery’s high-end brand Riich come up to our eyes, the Chery high-end sedans and commercial cars will be produced using Riich brand, since then,  Chery is by no dulbt entering the 4 brand times: Chery, Riich, Rely and Karry brand.

Government push automakers to buy overseas rivals?

Chinese automakers has been warned by government many times to acquire assets from struggling overseas rivals, Shanghai Securities News reported on Monday.

“Chinese automakers are not strong enough to participate in cooperation with big global players, ” said Chen Bin, head of the industry co-ordination department of the National Development and Reform Commission of China.
The report added that Chinese automakers Geely, Changan, and Chery have been approached by many overseas rivals in recent months.

Chery said last month it would not rule out the possibility of buying a troubled European auto brand, while Changan and Dongfeng are expected to place indicative bids for Volvo Cars in April, according to Reuters.

source: Shanghai Securities News